Which of the following is a source of competitive advantage?

A source of competitive advantage is something that allows a company to outperform its rivals, leading to greater sales, profitability, or market share. Unique product features represent a competitive advantage because they differentiate a company's products from those of its competitors. When a company offers something that is not available elsewhere—be it an innovative design, superior functionality, or exclusive technology—customers may be more inclined to choose that company's products over others. This differentiation can lead to customer loyalty, enabling the company to charge premium prices or capture a larger market share.

In contrast, market saturation often leads to stiff competition and reduced profit margins, making it difficult for a business to stand out. High employee turnover can negatively impact a company's performance by diminishing employee effectiveness and increasing costs related to recruitment and training. Standard pricing does not differentiate a company from its competitors; instead, it often leads to competition based solely on price, which is not a sustainable path to competitive advantage. Therefore, unique product features are pivotal in creating a distinct market presence and fostering long-term success.