What revenue management statistic includes all revenue?

The statistic that includes all revenue is TrevPAR, which stands for Total Revenue Per Available Room. This metric takes into account not only room revenue but also revenue generated from various other sources associated with the hotel, such as food and beverage, event hosting, and ancillary services. By analyzing TrevPAR, businesses can gain a comprehensive understanding of their total revenue potential relative to the number of rooms available. This broader view is crucial for effective revenue management, as it allows hotel operators to see how different revenue streams contribute to overall profitability, enabling more informed strategic decisions about pricing, marketing, and service offerings.