What is the primary purpose of a business continuity plan?

The primary purpose of a business continuity plan is to prepare a business for potential disruptions. This involves creating strategies and procedures to ensure that the organization can continue operating during and after a significant incident or disaster. The plan typically encompasses various aspects, including risk assessment, emergency response, recovery processes, and communication plans.

By having a comprehensive business continuity plan in place, an organization can minimize downtime, protect its assets, and maintain critical functions, even when faced with unexpected challenges such as natural disasters, technology failures, or other emergencies. This focus on preparedness not only safeguards the business but also instills confidence in stakeholders, customers, and employees regarding the company's resilience and reliability in adverse situations.

Other options don't align with the primary focus of business continuity. While improving marketing strategies, increasing employee productivity, or expanding product lines are vital for business growth and success, they do not directly address the necessity for planning and preparedness in the face of potential operational disruptions.