What is the main difference between qualitative and quantitative analysis?

The main difference between qualitative and quantitative analysis lies in their focus on data types. Qualitative analysis emphasizes descriptive data, which often includes non-numerical information such as opinions, feelings, and experiences. This type of analysis is concerned with understanding underlying reasons, motivations, and the meaning behind patterns observed in the data.

On the other hand, quantitative analysis relies on numerical data, which can be measured and analyzed statistically. This approach allows for the evaluation of relationships, comparisons, and trends through mathematical computations and models.

By understanding this distinction, one can appreciate how qualitative analysis seeks to provide depth and context, while quantitative analysis offers breadth and generalizability. Both approaches can be complementary and often used together to gain a comprehensive understanding of a research problem or business situation.