What does 'diversification' in business strategy aim to achieve?

Diversification in business strategy primarily aims to reduce risk by exploring new products or markets. By diversifying, a company can spread its investments across different areas, which can help stabilize revenue streams and face decreasing sales in one segment with growth in another. This approach serves as a hedge against market volatility and changing consumer preferences, allowing a business to remain resilient even if specific sectors underperform.

For example, if a company traditionally focused on one product line encounters a downturn, diversifying into complementary or entirely different offerings can help maintain its overall financial health. Additionally, entering new markets can present opportunities for growth and innovation, as companies leverage their existing capabilities in new contexts.

The focus on diversification reflects a proactive strategy to secure long-term sustainability and mitigate risk, making it a crucial element in strategic business planning.